Hong Kong
Observation wheel

The creative for the Hong Kong Observation Wheel (HKOW) is the essence of one of the city's quintessential landmarks. The emblem's vibrant red hue echoes the signature AIA red, seamlessly blending with the brand's palette. The cerulean gradient wave connects the harbor and the wheel's continuous rotation.

The inclusion of nine dots symbolizing the gondolas is a visual play on the Chinese phrase '長長久久' (cháng cháng jiǔ jiǔ), evoking the concept of enduring timelessness. This emblem serves as a lasting memento in the hearts and minds of visitors, imprinting the HKOW as an everlasting, cherished memory.

  • Logo design

  • Brand Design

  • Poster Design

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Hong Kong Observation Wheel
Historical App

  • Logo Design

  • Visual Design

  • Banner Design

  • UI Design

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